Supporting Franchisees with Vett3d’s 5 Pillars
“You don’t rise to the level of your goals. You fall to the level of your systems.”
The Five Pillars of a Perfect Franchise weren’t created in isolation; they were imparted to us by Junior Bridgeman, the third-largest franchisee in the world. Since then, Vett3d’s Five Pillars have revolutionized Quick Service Restaurant (QSR) and Fast Casual Brands.
These Pillars are:
I. Exceptional Food & Guest Experiences
II. Simplicity of Systems
III. Strong Labor & Inventory Control
IV. Powerful Operation Systems & Marketing Support
V. Positive Unit Economics for Continuous Growth
Today, we will focus on how the core values and slogans of some exemplary brands translate into robust franchisee support:
Jersey Mike’s - “A Sub Above”
A Sub Above: This slogan epitomizes Jersey Mike’s Dedication to delivering superior sandwiches. The brand’s training programs, checklists, and action lists are designed to ensure every sub meets the highest standards. By instilling a mantra of “A Sub Above” in every aspect of operations, franchisees are empowered to deliver exceptional food and customer experiences consistently.
Support Provided:
Training Programs: Focus on sandwich artistry and exceptional customer service.
Checklists: Detailed guides for sandwich preparation and customer interaction.
Action Lists: Steps to maintain quality and service standards.
Jimmy John’s - “Freaky Fast, Freaky Fresh”
Freaky Fast, Freaky Fresh: This slogan highlights Jimmy John’s commitment to speed and freshness. The brand’s operational systems, training manuals, and checklists are crafted to ensure that franchisees can deliver sandwiches quickly without compromising quality. This focus on speed and freshness caters to a niche market, particularly college students looking for a quick meal.
Support Provided:
Training Programs: Emphasize speed, efficiency, and quality.
Checklists: Simplified systems for preparation and service.
Action Lists: Steps to uphold the “Freaky Fast, Freak Fresh” promise.
Shake Shack - “Stand for Something Good”
Stand for Something Good: Shack Shack’s Slogan reflects its commitment to high-quality food and ethical practices. The brand’s training programs, checklists, and action lists are designed to instill these values in every franchisee, ensuring that every guest receives a premium experience that aligns with the brand’s ethos.
Support Provided:
Training Programs: Focus on creating a premium burger experience and exceptional customer service.
Checklists: Protocols for food preparation and guest service.
Action Lists: Steps to maintain high standards and ethical practices.
Chipotle - “Food with Integrity” (Not Franchised)
Food with Integrity: Chipotle’s slogan signifies its dedication to quality ingredients and ethical sourcing. Although not franchised, Chipotle’s training programs, checklists, and operational systems ensure that each location upholds these values, providing a consistent and high-quality dining experience.
Support Provided:
Training Programs: Emphasize ingredient quality and ethical sourcing.
Checklists: Guidelines to maintain consistency and quality.
Action Lists: Steps to ensure sustainability and high standards.
By focusing on these slogans and aligning them with Vett3d’s Five Pillars, brands can create comprehensive checklists, training programs, and action lists that reinforce their core values. This alignment provides a clear “North Star” for franchisees, ensuring consistent operations and a strong brand image across all locations.
The integration of a brand’s slogan into its franchisee support systems ensures that every action taken within the restaurant is a reflection of its core values. This approach not only strengthens the brand but also provides franchisees with a clear guide to maintaining high standards and delivering on the brand promise.
